Broker first, builder second
About

I'm Leeza Morris— broker, MBA, and owner of a boutique DFW brokerage for two decades. I've sold new construction, resale, and luxury homes; negotiated hundreds of contracts; and done every unglamorous task this industry runs on: the status emails, the disbursement paperwork, the listing marketing, the document chasing.
Two more things about how I work. I'm an expert-level Canva specialist — brand templates, bulk-create workflows, print-ready output — so the marketing systems I build don't just write words, they ship finished graphics. And I close hard things: the listings other agents couldn't move, the deals that took a year of patience. Persistence is the actual skill; AI just multiplies it.
Then I automated my own operation. Over the past year I built 22 AI workflows that run my brokerage's paperwork — and shipped AmendReady, a live AI product for inspection reports, on my own, with AI as my only engineering team.
The Callicarpa Agency is what came out of that: a one-person consultancy building smart systems for small business, starting with the businesses that serve real estate. I'm not a tech vendor guessing at your workflow — I've been on the other side of your emails for twenty years. I know why the closing update matters, what the option period feels like, and which tasks quietly eat your team's week.
The model is deliberately simple: I find what's automatable, build it, hand your team the docs and walkthrough, and it runs. Flat fees, no subscriptions. No enterprise projects, no bloat — just the drudgery, gone.
Credentials & training
- Texas Broker · MBA in Business Administration & Finance · Master Certified Negotiation Expert (MCNE)
- Accredited Luxury Home Specialist · e-PRO · CDPE · New Home Sales Certified
- 20+ years DFW real estate — new construction, resale, luxury
- Google AI Specialization — full 7-course professional certification (Google, 2026)
- Two full AI development programs completed start-to-finish (Claude Code & Cowork)
- Expert-level Canva specialist — brand systems & bulk workflows
- Builder and operator of AmendReady.com, a live AI SaaS product
Why “Callicarpa”? It's the American beautyberry — a tough, bright Texas native that thrives where other plants won't. Fitting.