Broker first, builder second
About
I'm Leeza Morris— broker, MBA, and owner of a boutique DFW brokerage. I've sold Texas real estate since 2007 and run my own brokerage since 2011: new construction, resale, and luxury homes; hundreds of contracts negotiated; and every unglamorous task this industry runs on — the status emails, the disbursement paperwork, the listing marketing, the document chasing.
Two more things about how I work. I'm an expert-level Canva specialist and social media marketer — brand templates, bulk-create workflows, print-ready output — so the marketing systems I build don't just write words, they ship finished graphics and run the campaigns those graphics go into. And I close hard things: the listings other agents couldn't move, the deals that took a year of patience. Persistence is the actual skill; AI just multiplies it.
Then I automated my own operation. Thirty AI workflows run my brokerage's paperwork today — and I shipped AmendReady, a live AI product for inspection reports, on my own, with AI as my only engineering team.
The Callicarpa Agency is what came out of that: a one-person consultancy building smart systems for small business, starting with the businesses that serve real estate. I'm not a tech vendor guessing at your workflow — I've been on the other side of your emails since 2007. I know why the closing update matters, what the option period feels like, and which tasks quietly eat your team's week.
The model is deliberately simple: I find what's automatable, build it, hand your team the docs and walkthrough, and it runs. Flat fees, no subscriptions. No enterprise projects, no bloat — just the drudgery, gone.
Credentials & training
- Currently Associate Broker with United Real Estate DFW
- Texas Broker · MBA in Business Administration & Finance · Master Certified Negotiation Expert (MCNE)
- Accredited Luxury Home Specialist · e-PRO · CDPE · New Home Sales Certified
- In Texas real estate since 2007 — new construction, resale, luxury
- Google AI Specialization — full 7-course professional certification (Google, 2026)
- Two full AI development programs completed start-to-finish (Claude Code & Cowork)
- Expert-level Canva specialist — brand systems & bulk workflows
- Expert-level social media marketer — listing campaigns and audience growth on Instagram and Facebook
- Builder and operator of AmendReady.com, a live AI SaaS product
Why “Callicarpa”? It's the American beautyberry — a tough, bright Texas native that thrives where other plants won't. Fitting.
